On the surface this question seems to be next to impossible to answer. It seems there is a real estate office on every corner in our area. However if you break it down to the basic’s, you only need to come up with 2 criteria to answer that question. That’s right, you only need 2 criteria!

1] Pick a large company with an international presence.

Gone are the Ma & Pa gas stations. Gone are the Ma & Pa grocery stores. Gone are the small five & dime stores. So to is the small storefront real estate offices. Now its all about Branding. Century 21, Coldwell Banker, and my Re/Max are all examples of Brands that not only market internationally…….but also operate franchise offices in many foreign countries. The networking capability and opportunities with these offices overseas is endless. The world shrunk when the internet came on the scene, and represents a huge avenue for marketing property. Here is the bottom line……..as a seller you want the most exposure you can get in selling your home!  Its all about Branding these days. …continue →